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Project

GIVAUDAN

As part of the repositioning of the international B2B brand Givaudan, we were responsible for the photography across the entire food sector. In close coordination with Interbrand, we created a visual world deliberately pared back to black, placing products, ingredients and their flavours centre stage. The striking photographs bring flavours to life visually and form a defining part of the rebranding, which received the highest accolade, a Best of Award, at the REBRAND 100 Global Awards.

Scope

Photography · Styling · Postproduction

Pizza with tomatoes and basil on a black plate.
A chocolate cake with a slice cut out on a black plate.
Grilled vegetables with lemon on a black plate.
Red onions in a black bowl.
Grilled meat and vegetables on a black platter.
A lobster on a dark oval plate against a black background.
A crab on a black rectangular platter.
Mussels in a dark bowl against a black background.
Three small drinks with ice and flowers against a black background.
A purple smoothie in a handled glass with blueberries against a black background.
A green smoothie with herbs in a handled glass against a black background.
Caramel ice cream with sauce in a rectangular tin, with an ice cream scoop alongside.
Ice cream with strawberry sauce in a metal container, with a spoon alongside.
An assortment of spices in small black bowls.
Iced coffee with a straw in a tall glass against a black background.
Steaming coffee in a glass cup against a black background.
Red liquid being poured into a glass of clear liquid.
Red swirls in a glass against a black background.
Bundled vanilla pods against a black background.